Barcuh Shpinoza liked optics and made a living grinding lens. Newton has spent much time contemplating the behavior of light beams… Why is that? It’s because software is easy… semiconductors are tough… optics? That’s almost black-magic, discernable to a selected few… Enters the world of smart glasses: As the mobile revolution is being commoditized, smart glasses will be the next consumer revolution for the technology world. Smart glasses are expected to be used even more than smartphones and, unlike the phone, are in-line between the human and the world. This means the number one priority, as well as the number one problem to solve is… optics.
Some of the smartest people on the planet are trying to overcome the basic laws of optics to create a near-eye display technology that will provide perfect optics, regular lightweight and fashionable form factor, as well as full field of view. To top this, high-resolution, low-power consumption and scalable manufacturability are a must. So far their success has been limited. The failure to produce such a screen is one of the major holdbacks for the industry and the reason behind the clunky looking, heavy and oversized glasses we have been seeing in the market, remanence of the early heavy, big and weird looking mobile phones, some of us might remember, which were limited by processor, battery and screen technology.
Enters Reality+. Who is Reality+? Well, there are not a bunch of newbies, that’s for sure… Reality+ is a collection of experts. Very very serious experts. They are focused on one thing: leaping (pardon the word play, ML…) one generation ahead of current screen technology to provide a new kind of display, one that was born for smart glasses, and overcomes all traditional limitations. One, that will allow for the creation of glasses that people will actually use… Who are the people behind Reality+? The team is Led by Eli Campo. Eli is a real force of nature. This is the 5 th company he is leading, after successfully turning around or and/or exiting all previous four. Eli was GM of LivePerson, CEO of NanoRep, GM of eBay Israel, and GM of Shopping.com. Eli is not alone… he collected a team of seasoned professionals, that mean business. All of them have been through the ropes, had their struggles and successes and all are ready to build an amazing company together. Yaron Orenstein, Shai, Pini, Aviad Shmuel Hupert.
We wish we could write more about Reality’s technology and how it might change so much, but Reality+ is still in Stealth Mode, so more it to come…